Created by TOM GIBSON

In 2012, our founder Tom Gibson bought a single hotdog cart off Alibaba after spotting a gap in the catering market. At the time, events were filled with duck pancakes and rice paper rolls—but no one was serving fun food, the kind people actually wanted to eat at a party.

That simple idea grew into Woofys, a brand activation company that has since delivered over 10,000 activations for more than 3,000 brands. Along the way, we built a reputation for combining creativity, energy, and flavour to create unforgettable experiences.

While Woofys thrives in the B2B space, we also saw a huge opportunity in the direct-to-consumer market. That’s where Cartiboy comes in—the younger brother of Woofys. Cartiboy brings the same passion and style, but focuses on making coffee cart catering accessible, memorable, and seriously fun for every kind of event.

At our core, we’re about more than just food and coffee—we’re about creating moments that people remember. Whether it’s a major brand activation or your next backyard celebration, we’re here to make it unforgettable.