About

In 2012, founder Tom Gibson bought a single hotdog cart off Alibaba after spotting a gap in the catering market. Events were full of duck pancakes and rice paper rolls—but no fun food people actually wanted at parties.

That idea grew into Woofys, a brand activation company that’s delivered 10,000+ activations for 3,000+ brands, earning a reputation for creativity, energy, and flavour.

While Woofys thrives in B2B, we also saw huge potential in direct-to-consumer events. Enter Cartiboy—the younger sibling of Woofys—bringing the same passion and style, but focused on making coffee cart catering accessible, memorable, and seriously fun.